Discover how to Set up your Pinterest Business Account like a Pro and attract your Ideal Customers / Clients / Blog Readers with these 4 Steps to Flawless Forward Planning.
Before I start working with clients on their Pinterest Strategy, I send them a questionnaire. This short questionnaire gives me information about clients' Pinterest goals, their Brand, their Business and their Ideal Audience. Getting the answers to these questions means I can set up clients' accounts and create strategies with purpose. And if you create a strategy with a purpose, it's far more likely to be successful.
I know it's really exciting when you're starting something new, you just want to dive straight in but you'll get off to a better start if you get prepared. So before you charge on ahead with your Pinterest Strategy, make sure you've got the following four questions answered! I've included examples and / or strategy variations at each stage, using my pretend Wedding Stationary Boutique as an example client.
1. What are your aims for your Pinterest Account?
There are a number of different reasons for using Pinterest for your Brand and Business. And your strategy will vary different depending on your Pinterest account goals. The goals for your Pinterest account will affect how you write your Bio, organise your boards, and the types of boards you have.
Aim 1: To generate Traffic.
If the aim of your Pinterest account is to generate traffic to your blog, your strategy would be based heavily around pinning as much of your own content as possible, while building up a valuable resource of niche specific content, to attract the attention of your Ideal Website Visitor. Your Wedding Stationary Boutique sells Handmade, custom Invitations, Save the Date Cards & Table Settings as well as affordable printable designs for the DIY customer.
A strategy to attract traffic would target customers for both these lines, so would include boards for the discerning DIY-er as well as those looking for a bespoke solution.
Aim 2: To get Subscribers.
Getting Subscribers is a very specific aim and in this situation you would curate content similar to the sort of content you send out for your Subscribers. For example, if your Wedding Stationery Boutique sends out 'behind the scenes' peaks and teasers of new designs to your subscribers, you would create design related boards; colour palettes, typography and patterns, Inspiration boards and a work in progress board to show your own design processes in action.
Aim 3: Attract Clients.
To attract clients you need to show people that you are an expert, and how well you can solve their problems. Your portfolio should be front and centre of your Pinterest account, your Bio would include that you create bespoke hand designed Wedding Invitations, and your boards would celebrate hand made, bespoke Weddings and Wedding accessories.
Aim 4: Share the more personal side to your Brand.
In this situation, your selection of boards would be broader, to include more personal ones that give a sneak peak into the person behind the brand. Ideally, they should still be related to things that would also attract your ideal audience, but some totally personal ones are ok. Remember, though, that people can follow just one of your Pinterest boards, so if they're following just your personal ones, they're highly unlikely to ever become clients. Which seems a little bit pointless when marketing your Business.
2. Who is your Audience?
This is the question you need to ask yourself about absolutely everything related to your business anyway, but it's super important on Pinterest, with....