Why you need to Blog with a purpose
A Blog is an excellent Marketing Tool; A blog brings you site traffic, boosts SEO, increases engagement, provides value to your audience and ultimately encourages people to subscribe to your list or hire you.
A Blog can also be a colossal waste of time! Which is why you need a Blog Post Strategy.
By a blog post strategy I don't just mean create a list of blog post topics and a posting schedule and make sure you get your blog posts out on time.
I mean Blogging with Purpose. How will this post fit in with the last one? The next one? How can you link it to your other posts? How can you make it attract subscribers to your email list? How does it relate to the new service you're about to launch? And encourage people to hire you? And if that post will do none of those things, why on earth are you blogging about it?!
Blogging with a plan will:
Keep your blog posts on topic and related to each other
Funnel your audience to where you want them to go (eg; your email list subscription page, your Facebook community, your latest webinar, your services...)
Keep your audience on your blog for longer as you create an irresistible web between your posts and pages
Provide your target audience with content they actually care about