How to Not Waste Money on Blogging Courses

I am a huge fan of lifelong learning and I think entrepreneurs should always be reading and discovering and exploring new things (well I actually think everyone should be, but that's another post!)

But I must admit to being a bit fed up of online courses being rammed down my throat from seemingly all directions.

So today I'm sharing my thoughts on whether online courses are really worth your time and money and how to choose a course that you'll actually benefit from.

Are e-courses worth the investment?

Overall, yes they definitely can be. But only if:

  • You're actually going to complete the course and put the work in
  • If it's going to directly improve your money-making skills
  • If the time and money spent learning how to do ‘the thing’ outweighs the costs of outsourcing

As you may have guessed I'm not a spontaneous course buyer. All of the courses I've invested in I've actually gone out and looked for (your email sales funnels don't work on me mwah ha ha)

But what if.....

How to Create your 12-Month Profitable Blog Business Plan

When you're starting out with Blogging, it can get quickly get overwhelming! There are so many options for 'making money Blogging', so many different marketing methods, so much new software and so many new tools to learn how to use, without even factoring in the time to write blog posts (and actually do the essentials like eating and sleeping!)

In this post, I'm going to tell you the 4 things you absolutely need to have to make money blogging, and then some tips and questions to ask yourself to create a plan for that first crazy 12 months.

4 Essentials to Make Money Blogging

1. An Audience

More specifically, a target audience. An audience that you understand and relate to, an audience that has questions you can answer. The better you know your audience, the better results you will get, purely because you know how they think and feel about your niche (because they're just like you!)

2. A way to....

6 Genuine Work at Home Business Models you need to know about

Did you know that (according to this article) 11.3 million businesses in the US are owned by women. And what is even more amazing is that there are 1,072 women-owned businesses starting up every day!

Did you ever imagine running your own Business from home? (I'm guessing you have since you're reading this post!) Working from home doing something you love, freedom to make your own schedule, fit work around your kids, no more commute. All sounds pretty cool doesn't it?!

But how do you make money working from home? (That doesn't involve spending hours doing surveys for next to nothing or spamming your friends with ads for ‘magic wraps’)

In this post I've shared 6 of my favourite business models for creative entrepreneurs.

None of these are get rich quick schemes and you're likely not about to make 5-figure months in less than a year (though some have managed multiple 4-figure months within a year, so who knows…..) but you have every chance to create a long term, sustainable, profitable business with any of these 6 home business models.

Blogging

What is blogging?

Blogging is....

How to Blog with Purpose and Stop Wasting your Time

Why you need to Blog with a purpose

A Blog is an excellent Marketing Tool; A blog brings you site traffic, boosts SEO, increases engagement, provides value to your audience and ultimately encourages people to subscribe to your list or hire you. 

A Blog can also be a colossal waste of time! Which is why you need a Blog Post Strategy.

By a blog post strategy I don't just mean create a list of blog post topics and a posting schedule and make sure you get your blog posts out on time.

I mean Blogging with Purpose. How will this post fit in with the last one? The next one? How can you link it to your other posts? How can you make it attract subscribers to your email list? How does it relate to the new service you're about to launch? And encourage people to hire you? And if that post will do none of those things, why on earth are you blogging about it?!

Blogging with a plan will:

  • Keep your blog posts on topic and related to each other

  • Funnel your audience to where you want them to go (eg; your email list subscription page, your Facebook community, your latest webinar, your services...)

  • Keep your audience on your blog for longer as you create an irresistible web between your posts and pages

  • Provide your target audience with content they actually care about

Absolutely everything you ever wanted to know about Starting a Blog to Make Money

How many ‘How to Start a Blog’ type posts have you read?

They’re all a bit the same aren’t they…. Choose your niche, name your blog, buy a domain, get hosting, install Wordpress. And then you’re done!

Except of course, you’re not! All you’ve got is a blank website.

So I decided to write a proper Complete Guide to Starting a Blog. What to do before and after the actual setting up the website stage.

This post covers 13 different steps to work through and for most of the steps I’ve linked to an in-depth post (most often with a freebie included) for that particular topic!

Step 1: Choose your Blog Niche

What is a niche?

A niche is a specific blog topic. It could be a broad niche, such as parenting, or a very specific niche, such as parenting a child with a specific medical condition.

I tend to think of your blog niche as a combination of your subject and your audience. (Eg; fashion for 30-something women, healthy cooking for busy moms, DIY tips for new home owners etc)

The benefits of having a niche blog

  • It's good for Search Engine Optimisation
  • Your readers are interested in your whole blog
  • You will be recognised as a specialist in your niche
  • Your marketing is focused on your ideal reader

What if you have lots of interests?

There are no rules that say you have to write about one topic to have a niche. In fact....

How to Start a self-hosted WordPress Blog; The Complete Guide for New Bloggers

Welcome to the Complete Guide to getting set up with your new WordPress Blog.

WordPress can seem a bit overwhelming at first, so this step-by-step guide walks you through everything you need to know to get from buying your Hosting and Domain name, through to personalising your WordPress Theme and installing (only) the Plugins you actually need.

If you are totally, completely, brand-spanking, only-just-heard-of-WordPress new to WordPress, read this post first: The Super-Straightforward Introduction to WordPress (including a WordPress vs WordPress comparison)

NB: This post contains affiliate links, which means I receive a small commission, at no extra cost to you, if you purchase a product or service via my link.

Before you Start your Blog

There are only two things you need before starting your Blog:

  • Web Hosting
  • A Domain Name

Web Hosting

Web hosting is where all the files for your Blog are stored. I host my WordPress Blog, The 52 Blogs Project, with SiteGround, on their GrowBig Plan. 

There are literally hundreds of webs hosts out there, which makes choosing a good one a daunting task. Here's 6 considerations to help you make the right decision....

How to Grow your Blog Traffic with Pinterest and BoardBooster

Pinterest is my biggest source of Traffic to this Blog and the great thing about Pinterest is it's not complicated to get right. You just need to use it. And use it lots. As in, pin 50 - 100 times a day. Some people pin even more than that!

Just imagine how much time you'd spend on Pinterest if you manually pinned 100 pins a day! You'd never have time for anything else. Which is why you need to invest in a Pinterest automation / scheduling tool. There are lots but the most popular ones seem to be Tailwind and BoardBooster.

In this guest post by the lovely Cath from This Mama Learns she shows us how she manages 100+ pins a day using Tailwind, so I thought I'd show you how I manage it using BoardBooster Campaigns.

(This post contains affiliate links, which means I receive a small commission, at not extra cost to you, if you sign up for a paid account with BoardBooster via my referral link)

Why Choose BoardBooster

  • BoardBooster is simple to use and set up. And once you've created your Campaigns you can leave it to work it's magic and your Pinterest account and Blog traffic grows even if you don't go anywhere near Pinterest for weeks at a time!
The WordPress Beginners' Guide to Getting Started with Google Search Console & Analytics

I've been busy over at The 52 Blogs Project site getting it to an acceptable level of finished (for the time being!)

And I've been getting to grips with WordPress. One of my recent jobs was to set up The 52 Blogs Project with Google Search Console & Google Analytics.

Both of these free tools will help me track and understand the traffic I get to The 52 Blogs Project but it's worth setting up both Google Analytics and Google Search Console, because they do tell you different things.

What is Google Search Console?

Google Search Console is the updated version of what used to be call Webmaster Tools. It provides you with a load of information about your Site, and how Google sees your site. And we all know how important it is that Google likes your Blog!

With Google Search Console you can....

The Secret to Starting a Successful, Money-Making Blog

Today I'm going to talk about one of my favourite subjects; Planning! More specifically, blog planning. And even more specifically, 'The Super Practical Step-by-Step Guide to Planning Your Blog'. Which is a pretty epic self paced e-study workbook. It's the workbook I wish I had when I started the (now abandoned) 'prequel' blog to this one! 

It will be available for immediate download on 16th May. It's currently on an introductory pre-order price (until 17th May) of only £5.00 (approx. $7.25) which is a rather cool 50% off.

But first of all....

WHY SHOULD YOU PLAN YOUR BLOG?

I know what you're thinking - why do I need to do all this blog planning? Can't I just dive right on in and, you know, build it!? 

Short answer - well you can if you want because, well, it's your blog! But getting a bit organised first is going to benefit you in the long run. Which brings me to...

The Long(er) answer....

8 REASONS PLANNING YOUR BLOG WILl make sure you still love it in 6 months' time

  • You won't take forever getting it started. When you come to actually create your blog you'll know what you want it to look like, what you want it to do and how you want it to do it.

  • You won't want to change everything 2 months down the line. Like I did! I thought I could wing it. I thought I could 'just start' and my audience would just magically appear, and my brand would magically develop. They didn't and it didn't. So I went back to the drawing board and basically started again!

  • You'll have a clear vision of what you're working towards. You will know what your end result looks like and will be able to ignore all the nonsense that isn't going to get you closer to that end result.

  • You're more likely to keep at it when the excitement wears off because you understand your motivations. You'll know why you chose this route, what you're going to gain from your blog succeeding and also what you're going to be able to cast off and leave behind....

Laura Williams8 Comments