Three Things You Can Post to Get More Sales
I am excited to introduce you to Lauren Fraser, Food Blog Extraordinaire from Knead to Dough. Lauren's blog is a delicious mix of social media, content creation and blogging advice, with regular delicious recipes (like this one for Creme Egg Cookies!!) included to make it even sweeter.
Keep reading to discover Lauren's tips for increasing sales using your blog content...
You already know that blogging is a great way to develop your brand and bring traffic to your site. It’s your way of telling people who you are, what you’re all about, and – most importantly – how you can help them.
Posting regularly is also great for SEO. Google loves websites that are kept up to date with quality new content. In return for posting regularly, Google will rank you higher, sending more visitors to your site.
But did you know you can also use your content to sell in a totally non-sleazy way?
Having the right content strategy can be the clinching point in convincing your audience to buy from you and not a competitor in your niche.
I’m going to share with you my three favourite types of content to post to get more sales, whether you are just launching a new product or service or want to revitalise one that you’ve had for a while.
Preparatory Blog Posts
How do you choose what to write about each time you post? For most bloggers, they write about topics that inspire them or that they have expertise in.
Both approaches can result in actionable, high-value content for your readers. Because they rely on you making decisions on a post-by-post basis, you don’t always end up with a structured content strategy.
By creating an editorial calendar, you can pin down your posts and plan them so that they develop certain themes and adjust your reader’s focus. Let me give you an example.
If you’re about to launch a new e-course all about branding, it makes sense to write blog posts along similar lines prior to launching your course. You could write about creating professional visuals for your blog or the three reasons you’re losing clients because of poor brand design.
These kinds of posts still give your readers tons of value through actionable, informative content – but they also prime them for your new branding e-course at the same time.
Your blog posts move branding to the front of your reader’s mind, so when you let them know about your new product, they are ready to see how it could work for them. You’ve also proven your expertise in the subject area through your free blog posts – so how good is your paid product going to be?!
You can use free email courses or challenges to achieve a similar effect if you create one on a similar topic. You’ll still be getting your readers interested in your topic and proving how valuable your help can be.
Sales Page Copy
What’s the difference between a great sales page and a sales page that flops?
Who the page is written for.
When you are promoting your own products or services, it can be easy to get caught up in explaining why you are the expert that your visitor should choose. Sales pages that are based around the seller’s experience prove your expertise, but they don’t always convince someone to buy.
If you’ve taken your content strategy seriously, you’ve already been proving your value through blog posts or email courses, so you don’t need to spend too long doing that on your sales page. Yes, include a little bit about you, but focus that information on how and why you can help your potential customer.
From my experience, the most convincing sales pages are targeted specifically to the customer they’re trying to attract.
They make you feel at home with questions that totally resonate with you, and then they tell you exactly how they will solve them and what end results you’ll receive. Write how your ideal customer would and you’ll create a better connection with them.
I love Melyssa Griffin’s course pages for this – check them out at www.melyssagriffin.com (formerly The Nectar Collective).
You’ve primed your audience with valuable content, written the perfect sales page, and are ready to release your paid product or service and start earning some money!
You just need one more thing: testimonials.
When you’re asking someone to part with their hard-earned cash for something you can offer, they need to be totally convinced that they’re going to be getting good value for their money.
Testimonials are a great way of doing this. Getting satisfied students and clients to share their success stories will reassure people who are on the fence to take the leap and make the purchase.
If this is a new launch, you might be wondering how to get testimonials when you haven’t had any students yet. I have two suggestions for you:
Offer it to a select few beforehand at a reduced price or for free. Ask your subscribers or blogging friends whether they’d like to try your product or service in exchange for a testimonial at the end. You only need a few to take you up on the offer to supercharge your sales page.
Collect testimonials from people who have gone through your free email courses or challenges (another great reason for offering one prior to launching a new product!)
As long as you specify that the results and testimonials are from people you’ve worked with before (and not your new course) you can still use them to convince people that you deliver what you promise.
Word of mouth is often labelled as the best kind of marketing, and there’s a reason for it. For your potential client, it’s a lot easier to trust other clients just like them than it is to trust your word alone – you have a reason to make yourself sound great, where as their reviews should be more impartial.
That makes a good review even more valuable – so it’s well worth collecting those testimonials!
For a great example of this, check out SusieRomans.com – her website is packed full of convincing, detailed testimonials from the word go. These are great social proof that your investment in her coaching and courses are worth it.
The take-away? If you want your content to boost your sales:
Create the right blog posts to prime your audience pre-launch
Write an ace sales page based around your client and not you
Include testimonials for social proof to seal the deal
Lauren helps other blogs and businesses (especially foodies!) transform their social media and blogging strategies to get the traffic, engagement, and leads they want. You can find a FREE Resource Library on her site, Knead to Dough, with a pinch of delicious recipes thrown in for good measure!