3 Convincing Reasons to Create a Brand Board for your Blog
Disclaimer: This post contains a referral link for Skillshare. This means I earn a commission if you sign up for a Premium Membership. I recommend Skillshare because I genuinely think it's bloody brilliant!
What is a brand board?
A brand board is a single page representation of your Brand Visuals. All of the design-y stuff from your Branding development.
They look like this:
There are more gorgeous examples on my Branding Inspiration Pinterest board (which is open for contributors by the way)
Why do you need a Brand Board for your Blog?
Brand boards are used by professional Brand designers when they're designing Brand identities for clients and having one for your Blog or site will be a huge benefit you as a DIY brand designer too.
Design a better Brand Identity
Just like the pros, use a Brand board when designing your branding. A brand board is a super quick way of viewing all your design choices together to see how well they work (or don't!) as a complete Brand Identity.
Test your Brand out first & save yourself the stress of creating your Blog then deciding you don't like the way your colours work with your patterns after you've put it all together!
Save time when creating Blog graphics
I'm bad and don't have a style guide for my blog! But I do regularly use my Brand board as a reminder of my exact colour palette and to keep my ‘visual vibe’ on track when I'm creating new graphic templates.
A brand board will save you loads of time on your blog and social media graphic design, especially if you're blog is new or you've just re-branded.
Help other pros help you (quickly & easily!)
In the future when you decide to hire a Virtual Assistant to create your blog & social media graphics for you, she's going to need all that information about your Brand Identity to make graphics that strengthen & enhance your brand.
Sharing your Brand board with her as a visual reminder, along with a brand style guide, will save her time (and you money!)
What's included on a Brand Board?
Your main logo needs to be on your board and most boards also include a submark or a watermark. During the design stage of your Brand Identity it's useful to add logo variations so you can see which ones fit your Brand aesthetic best.
Include your fonts (normally a body text and accent font but you may be using 3 fonts) so you can see them together.
Include your colour palette using the exact Hex codes for your Brand.
Take 3 or 4 photos from your inspiration mood board and include them on your Brand Board too. Use them to communicate the feelings you want your Brand to inspire in your audience.
Add any recurring patterns to your Brand board. Patterns can be used in Blog title graphics, backgrounds to your site or header, on blog category buttons or social media graphics.
Additional design elements
You could add additional design elements like icons, text dividers or other symbols to your Brand board as well.
How to Create a Brand Board for Free (without Photoshop)
A Brand board can be created anywhere really but most designers use Photoshop or Illustrator.
A free alternative for non designers is Canva, though you need to upgrade to Canva for Work if you want to use fonts from your computer.
You could even use PowerPoint or Word if you really want!
Another free, online alternative is Pixlr. Pixlr has two advantages over Canva:
- You can use your own fonts
- You can edit layers so if you have a Photoshop template, it's editable in Pixlr. Save it as a layered file and it's really easy to edit just a part of it to update any Brand Identity changes you make in the future.
When I decided I wanted to find an easily accessible way for non designers to use my Photoshop template, Pixlr ticked all the boxes.
And I created a class on Skillshare about 'How to Create a Brand Board for your Blog (for Free) without Photoshop' that takes you step by step through editing the supplied free Brand board template so you can create your very own gorgeous Brand board for your blog or Business.
Just follow the class along with me and in less than an hour you'll have a Brand Board of your own just like the examples I shared!
Sign up with my Skillshare link and get 1 month of Premium membership for only $0.99!
See you on Skillshare!