Absolutely everything you ever wanted to know about Starting a Blog to Make Money

Absolutely Everything you wanted to know about How to Start a Blog to Make Money. Your Complete Guide to Getting Started, Getting Blog Traffic and How to Make Money Blogging

Absolutely Everything you wanted to know about How to Start a Blog to Make Money. Your Complete Guide to Getting Started, Getting Blog Traffic and How to Make Money Blogging

How many ‘How to Start a Blog’ type posts have you read?

They’re all a bit the same aren’t they…. Choose your niche, name your blog, buy a domain, get hosting, install Wordpress. And then you’re done!

Except of course, you’re not! All you’ve got is a blank website.

So I decided to write a proper Complete Guide to Starting a Blog. What to do before and after the actual setting up the website stage.

This post covers 13 different steps to work through and for most of the steps I’ve linked to an in-depth post (most often with a freebie included) for that particular topic!


And I created the Free Blog Creation Initiative Course for you too...

HAVE YOU ALWAYS WANTED TO START A BLOG BUT YOU'RE OVERWHELMED WITH ALL THE INS AND OUTS?

Join the Free Blog Creation Initiative Course and get only the information you need to get your Blog Started in less than 7 days!

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Step 1: Choose your Blog Niche

What is a niche?

A niche is a specific blog topic. It could be a broad niche, such as parenting, or a very specific niche, such as parenting a child with a specific medical condition.

I tend to think of your blog niche as a combination of your subject and your audience. (Eg; fashion for 30-something women, healthy cooking for busy moms, DIY tips for new home owners etc)

The benefits of having a niche blog

  • It's good for Search Engine Optimisation
  • Your readers are interested in your whole blog
  • You will be recognised as a specialist in your niche
  • Your marketing is focused on your ideal reader

What if you have lots of interests?

There are no rules that say you have to write about one topic to have a niche. In fact, many of the most popular and successful blogs are lifestyle blogs that cover a whole range of subjects including fashion, DIY, interiors, shopping etc all on the same blog.

Find something that ties all the subjects together so you can create a consistent cohesive brand. Do this by writing for a specific audience. (Eg; lifestyle blog for college students, or single moms or dog owners)

Or build your brand around your style of writing. Do you write hilarious stories, or have a sarcastic sense of humour? Use your strong personality to keep your readers coming back for more.

How to decide what you should Blog about

Whatever you decide to blog about, it needs to be:

  • Something you are genuinely interested in
  • Something you are knowledgeable about
  • Something you are keen to learn more about
  • Something you get Excited / passionate about

Write for an audience you know

It's a very good idea to write your blog for an audience you know! And not just people you have stats on, people you know personally in real life. People like you is always a good idea! Then you have insider knowledge on what your audience is interested in and needs help with and how to write blog posts they'll enjoy and relate to.

Read More: How to Choose a Niche to Make your Blog Stand out in the Crowd.

Step 2: Define Your Brand

What is A brand?

Branding. It's a big thing in the World of online business and blogging. But what exactly is your brand?

Your brand is your business' public face. And your business presents a brand image to anyone that encounters it, whether you want it to or not! Everything about how your business looks, your business interactions, the products you sell, how much you sell them for, the content you share on your blog - everything all adds up to create an 'image' of your business.

When you actively work on discovering your brand's story and then work on how you tell that story you are putting yourself in control of of that image of your business!

Your Brand is...

  • Your business' personality
  • The experience your audience / customers have with your business
  • How you want your Audience to perceive your Blog

how a strong brand identity will improve your Blog & Business

So now you know how your brand is presented to your audience (even at a subconscious level!) how will having a recognisable brand improve and help you grow your business?

  • It makes your Blog instantly recognisable in a crowded online marketplace
  • Customers know what to expect from interactions with your business.
  • You build trust through repeated experiences
  • It’s easy for your readers to recommend you to their friends who they know will love you

Find out more, including how to create your own Brand Story in this post: Define your Brand Personality and create a Brand Story your Audience is interested in.

Step 3: Decide how you will Monetise your Blog

Having some idea now of how you will monetise your Blog makes it easier to choose what features and functionality you want and helps make decisions like choosing a Blogging Platform and a Blog Theme or Template.

There are many ways to make money from your Blog, here's a few ideas to get you started:

  • Affiliate Marketing: Earn a commission for recommending products or service that your audience need or want
  • Sponsored Posts: Get paid for writing about a Product or Company to help build Brand Awareness
  • Offer services such as a Virtual Assistant
  • Offer Freelance Writing (or other Freelance Services)
  • Sell digital, or physical, products
  • Become a Coach
  • Create a Course
  • Write an e-book

For more information about coming up with your perfect profitable Business Idea, read How to Choose the Online Business That's Perfect for You

Read this post for help with expanding or developing your product range or service packages: How to Choose the Right Products and Services for your Online Business

In this Guest Post, Virtual Assistant Sharon shares what it really takes to become a VA: 6 Questions to ask yourself before Becoming a VA

Step 4: Choose a Blogging Platform

Everyone has a an opinion on which Blogging Platform is best. Most people are firmly in Camp-Self-Hosted-WordPress and a growing number are in Camp-Squarespace. And some people are really quite fierce in their defence of their opinion on the 'best' Blogging Platform.

I use both self hosted WordPress and Squarespace. And I like both. For different reasons. Each one is the best solution for the situations I use them in.

My point is you need to use whichever Blogging platform best suits you and your Blog requirements.

Squarespace Pros and Cons

PROS

  • All of the themes are well designed, feature packed and customisable. By you.
  • Customisation and design is all done in a WYSIWYG editor that uses blocks you simply drag and drop to customise your layout. You can customise the fonts and colour schemes to match your branding and make your website unique to you.
  • You can get technical if you feel the need! You can edit the CSS of your site without having to pay extra or get a professional package.
  • All of the themes are optimised for mobile. Without you having to do anything.
  • All of the templates have e-commerce built in. You can have your own products right there for sale on your own site and you can sell physical products, digital products and services. Squarespace integrates with Stripe to process payments
  • Your hosting is part of the package and you even get a free domain name if you need one.
  • Easy to implement SEO
  • Squarespace is excellent for bloggers. You can make your blog your homepage, customise your sidebar, use Amazon and other affiliate links, connect your blog to some social sites for automatic sharing, add a 'pin it' button to your images with just a mouse click and enable rich pins directly through Squarespace.
  • Squarespace is fully integrated with Mailchimp, making it easy to collect email addresses. You have newsletter blocks (which you can add in multiple places), cover pages and your announcement bar that give you multiple ways of collecting those email addresses.
  • Lots of help is available. Squarespace provides videos and tutorials on every aspect of building your site, from choosing your theme to using the advanced features. There is 24/7 email support and online chat from 3am - 8pm EST / 7am - midnight GMT.
  • You can start off small and grow your website and upgrade (or downgrade) your package at any time when your needs change.

CONS

  • Limited number of Design Templates to choose from
  • Limited design layout options within the Templates, eg: not all have a sidebar option, or display images in Blog Excerpts
  • Fairly expensive with the cheapest package being $12 per month if you pay annually (eg; $144 up front), or $16 per month on monthly billing
  • No Plugins available so you are limited to the functionality that is built into Squarespace

WordPress Pros and Cons

PROS

  • Unlimited Design Customisation Options. There’s a huge choice of themes and hundreds of designers and developers that can create a totally custom site for you. The only limits are your imagination (and maybe your budget unless you're a Web developer or designer!)
  • Unlimited Functionality. Whatever you want your blog to do, there's a plug-in (or several!) that can help you do it.
  • You have total control. Your site is yours and you can do whatever you want with it or on it. (As long as you keep it legal of course!) On the flip side this means it is entirely possible for you to break your blog. And if you do break it, it's up to you to fix it!
  • Unlimited Monetisation Options. Again, the only limit is your imagination! You can run ads, include affiliate links, write sponsored posts, add an e-commerce plugin and sell products or services, it really is up to you. There are no Terms of Service to abide by. As long as you keep it legal, you can monetise your blog any way you want to!
  • It’s used by Millions of people. There is no universal 'WordPress support' and as I just said, if you break your blog, you have to fix it. BUT, there are 76.5 million blogs using WordPress so there will be someone available who can help you! A search of Google, YouTube or asking in a Blogging Facebook group should answer any WordPress related questions you have.
  • WordPress itself is Free. You will need to purchase hosting, which starts at £2.75 per month, including a free domain from SiteGround (I am a SiteGround affiliate, because I use and highly recommend them)

CONS

  • If you are someone who is easily overwhelmed by options, you will be overwhelmed by WordPress!
  • It is possible to customise a WordPress Blog without coding knowledge but to get it exactly how you want it, you will need a working knowledge of HTML and CSS
  • If you're non techy, getting started with WordPress can be a bit daunting (but it's very simple really)

Get more information about why I chose Squarespace for The Badass BusinessMum site, plus a detailed pros and cons analysis, have a read of this post: 11 Reasons Squarespace makes Building a Blog easier for non Techies

Read this post for a Super Straightforward Guide to WordPress for New Bloggers (including a WordPress.org and WordPress.com comparison)

Step 5: Name your Blog

Your blog name is important. You don't want to be stuck with something you'll hate in a year's time because changing it is going to be annoying (though not impossible) especially if you've built up traffic and SEO credibility.

A Good Blog Name is:

  • Fairly short, between 2-4 words, memorable, easy to spell and represents your brand.
  • Not going to embarrass you. If you're going to be operating internationally check that any words you use don't mean anything dodgy in a foreign language! And check your chosen domain name for any inadvertent inappropriate words or phrases
  • Not being used by anyone else, especially if they’re using it for a similar Blog or Business you want to, or they have it trademarked.

How to come up with a Blog name

Use Your Name

Using your own name is always an option especially if you are using your blog to launch your freelancing or coaching career where you will develop long term client relationships.

It creates a personal feel to your brand and gives you the option in the future to make changes to your services without your blog name becoming redundant.

Combine your name with what you Blog about

Brainstorm alternative ideas

If you don't want to use your name, or its not available as a domain, it's time to come up with some ideas!

What is your brand about? Brainstorm words that represent your brand and describe what you do. Use a thesaurus and a dictionary and get creative.

Think of words that describe your ideal audience or what your ideal audience aspires to. Try and choose words that will appeal to your readers and speak to them at an emotional level.

Ask friends and family or in Facebook groups for opinions on your ideas or to suggest ideas for you.

Spend some time trying out potential names until you find one you like. Try mixing up and making up new words.

When you’ve decided your Blog name, buy your domain name and register your Social Media Accounts, so no-one else can nab them!

Step 6: Get your Blog set up

To start your Blog on WordPress, join us in the Free Blog Creation Creation Initiative Course, that takes you Step-byStep how to Define your Niche, purchase your hosting, install WordPress, choose and activate a Theme, Customise your Theme, write your About Page, Write Brilliant Blog Posts and plan the next steps to Blog Success.

To get set up on Squarespace, this detailed series of video tutorials takes you from getting started through customising the look of your Site, creating a Coming Soon Landing Page and adding a Blog.

Step 7: Customise your Blog Design

Customising your Blog design is where you get to have fun making your Blog look pretty and work on visually representing your Brand.

My 4 Top DIY Blog Design Tips

Keep your visuals consistent. Match your design to your brand personality and keep the same visual style (eg; modern / retro / bold / muted etc) across all of your branding.

Keep your branding simple

  • As a non designer creating your own visuals you can't go wrong with simple! Simple equals easy to understand, easy to read and inviting for your readers. Simple also benefits you and your readers by:
  • Avoiding visual clashes / confusion / busy-ness which will put people off your site in a heartbeat.
  • Making your life easier with less options. Stick to only a couple of fonts, 2 or 3 main colours and a pre-determined plan of what image style you are going to use. Spare yourself hours making design decisions every time you write a blog post, search for stock photos or create a social media post!
  • Not offending anyone. Don't panic, I'm not for a minute suggest you try and appeal to everyone! If you don't have a clear idea of how to create a striking, but also attractive, brand, keeping things simple will avoid you scaring away the audience you want to attract!

Ask for help

Like everything in life, there are design and branding rules. If you are unsure of how to create your visuals or what they should look like, asking for help from the pros that know the 'rules' will stop you from creating something truly hideous!

Join a good Facebook group dedicated to branding and / or design (I can recommend the Badass Solopreneur Society and Blog Beautiful) and ask for help. You will find pro designers and brand developers that are willing to offer their valuable opinions and advice as you design your blog.

Be deliberate in your choices

Don't just choose random design elements because you like them. Make sure they add to / back up your brand message and remember to keep it simple.

Your Blog design is determined by your Theme or Template, and you can customise your design with your

  • Blog Layout
  • Widgets
  • Blog Header
  • Logo
  • Colour palette
  • Font choices
  • Recurring website graphics
  • Photography

For a complete guide to designing your Brand and creating your Brand Visuals, read The New Bloggers’ Guide to Making your Blog Look Good

Step 8: Add Some Content

Now your Blog is looking good, it's time to add some Content. Obviously, you will be adding Blog Posts, but you'll need to add some Static Pages to your Blog as well.

I recommend creating:

  • An 'About' or 'Start Here' page to introduce your Blog, what your niche is, some background information on why you're 'qualified' to write your Blog (make it personal to relate to your audience) and links to your 'pillar posts' and your email sign up if you've got one
  • Legal pages such as terms & conditions, a privacy policy and affiliate disclosure
  • A Contact Page
  • A Resources Page to share links to your favourite resources related to your niche. Your Resources page is the perfect place to add affiliate links while also being super helpful to your audience
  • Depending on how you are planning to monetise your Blog, you might also have a 'Services', or 'Work With Me' Page or Product Sales Page

When writing your static pages, remember your content needs to:

FULFIL A PURPOSE

The purpose of your content will depend on your goals of your Blog, but don’t just create content for the sake of having it on your site or as a ‘filler’. Your content needs to have a reason for being on your site, whether that is to promote your products or provide advice to your customers.

BE WELL ORGANISED

Organise your blog post categories in a logical way and make sure your readers can find the important pages from your navigation menu. Make it really easy for your blog visitors to find what they are looking for!

BE EASY TO READ

Use a font that’s easy on the eye, break up long blocks of text into short paragraphs, use headings and lists to summarise important points, use images to break up text and use formatting to make your written content easy to scan.

BE properly EDITED

Make sure edit your content for spelling and grammatical errors as well as general things like ease of reading and sentence flow. People will forgive the odd typo but if your content is full of glaring errors, it will look like you can’t be bothered!

BE ON BRAND

Your content is part of your brand experience. It needs to show your potential customers what your brand is all about and your content needs to match your brand’s visual identity.

Step 9: Write Your First Blog Posts

How to write the perfect blog posts for a New Blog

START AS YOU MEAN TO GO ON

Keep your blog post format, image styles, content upgrades, writing style and calls to action consistent. Remember what I said about creating a brand experience. You don't want to unintentionally create a brand experience which you're going to change at a later date and put people off.

PROVIDE HELP AND INFORMATION

Purely promoting your affiliates, sales pages or products everywhere is a good way of quickly becoming annoying!  But sharing thoughtful and helpful information about them in the form of a blog post gives you the chance to promote yourself, show your expertise and increase your chances of your post getting shared.

CREATE A POST FOR EACH OF YOUR BLOG CATEGORIES

Show the full range of your expertise and introduce your new visitors to all the topics they can expect to read about on your blog. Create 'pillar' content that you can link back to from multiple blog posts.

Use your Blog Posts to KEEP VISITORS ON YOUR SITE

Link between your blog posts and static pages to encourage your audience to click around your site and explore more content on the same subject. Choose a theme to write about for your Pre-launch blog post content so it's easy to link it all together.

MAKE YOUR BLOG POSTS SUPER EASY TO SHARE

Include social sharing buttons, 'click to tweets' and pin it for later links. Include links to your social media so readers can tag you when they do share. Actually ask your readers to share your content. The more shares you get on social media, the more traffic your blog will get. Don't forget to interact with and thank your readers for sharing.

INCLUDE A CALL TO ACTION

Encourage your readers to interact by asking them to subscribe / buy / download / comment or whatever you want them to do. Make it clear what you want them to do and what's in it for your readers (eg: the perks of being a subscriber, how your download will help them, that you'll reply to any questions asked in the comments etc)

WRITE 'EVERGREEN' POSTs

Here's a painful truth. I see a lot of people stressing about what they should write for their first blog post but there's a good chance that only 10 people are going to see it! And hardly anyone is going to read your posts in the order you wrote them. So write content that will still be relevant and useful in 6 months or a year's time when you can update it and re-share it or re-purpose it as part of a content upgrade, email newsletter or even a product.

Read more here about How to Write Brilliant Blog Posts for your Brand New Blog (and get 30+ Evergreen Blog Post Ideas)

And this post goes in depth on How to Write Valuable and Memorable Blog Posts

Step 10: Start Promoting your Blog on Social Media

Social media is a brilliant way of promoting your blog when it's new.

But don't be tempted to try and be everywhere. The secret to successful social media promotion is consistency and if you spread yourself too thin you won't be consistent anywhere!

How to start promoting your Blog

  • Concentrate on social media where your audience is.
  • Choose social media platforms you enjoy. If you find social media a chore, you won't use it consistency.
  • Start by focusing on just one platform to get to know really well before moving on to the next one.
  • Fill out your profiles fully and add a photo of you for a more personal audience experience.
  • Add a link to your most active social media in the profiles of the accounts you're not using straight away.
  • Use automation to schedule sharing your blog posts but don't automate comment replies! Social media is about being genuinely social!
  • Don't just share your posts once. Most social media moves really quickly. Re share your posts to keep them in front of your audience.
  • Share other bloggers content. It provides a variety for your audience to read, shows you're not just about self-promotion and helps to build relationships with those bloggers, who will hopefully share your blog posts in return.

For loads of great social media advice follow my Business and Blog Social Media Pinterest board.

Step 11: Grow your Blog Traffic

Bloggers are obsessed with numbers. It's all about numbers - numbers of social media followers, numbers of blog post shares, numbers of comments, numbers of page views, numbers of unique visitors, numbers of email subscribers....

But not all Numbers are Created Equally

The Popular = Successful Myth

Numbers make you feel good about your efforts. Seeing your comments, page views, subscribers and social media followers grow makes you feel like you're doing ok at this blogging thing. That you're doing things the 'right way'. Because big numbers mean popularity don't they. And being a popular blogger means you're successful. Right?

Not necessarily. Unless of course your blogging aims are simply to get loads of people reading and commenting on your blog. I'm betting that's not the ultimate aim for your blog though. I'm betting you want your blog readers to convert to customers and clients. And to get blog readers that convert to customers and clients you need to be marketing to the right blog readers.

Don't sacrifice the quality of your page views for the sake of just growing your audience.

The Question you need to Answer before Increasing your Page Views

One of the most common questions I see from new bloggers is "How can I get more page views?"

Which is of course a perfectly valid question. No page views = no business!

But page views are useless on their own! Simply asking, "How can I get more page views?" is not going to help you. Instead you need to be ask, "How do I get more page views from people that are my ideal audience.

My Favourite 7 Blog Growth Strategies  

Pinterest: Pinterest is my number one source of traffic for this Blog and with the right tools, you can quite easily automate most of your Pinning, so your followers and traffic grows on autopilot.

To be successful on Pinterest you have to:

  • Pin a lot. Like 50-100+ pins a day
  • Treat Pinterest as a search engine and optimise your profile, pin descriptions, board titles and board descriptions for keywords related to your Blog niche
  • Get Rich Pins
  • Find and join group boards in your niche
  • Create pin friendly images for your Blog posts and make it easy for your audience to share on Pinterest by including social sharing and 'pin it' buttons in your posts

SEO: SEO (Search Engine Optimisation) is all about making Google (and the other search engines) like you. It's a long term traffic building strategy because it takes time for Google to start crawling and indexing your Blog and the SEO itself can take time to perfect. However, it's worth putting in the effort. Search engine traffic is quality traffic because they are already looking for what you're blogging about.

Important things for SEO are:

  • On-page SEO such as keywords in your Blog titles, headings and image alt tags, and using heading tags so Google knows which words are important
  • Having a mobile responsive Blog
  • Longer, high quality Blog posts
  • Quality inbound links from other Blogs and websites
  • Site Speed
  • Making all pages on your Blog easily accessible

Promo threads in Facebook Groups: If you belong to any sort of Facebook blogging group you'll have come across a variety of different promo threads.

So how do you get valuable page views from them? The main thing - post in groups that are your target market.

Make sure your blog post headline is attention grabbing - it's what will encourage people to click when they see the little preview link. Share blog posts that are helpful and/or entertaining. Not 'here's my latest products'. Most of the people looking through the thread don't know who the hell you are - don't sell to them. Introduce them to your wonderful-ness first!

Twitter chats: Twitter chats help grow your audience by allowing you to meet other people in your niche or industry. You can get help and prove your expertise by giving advice to others. Take part in quality chats that are actually about intelligent discussion and not just about tweeting your latest products or services. Find a Twitter chat you can participate in regularly so the other participants get used to seeing your name. Follow people you are genuinely interested in and, if your audience will be interested, re-tweet their content.

Twitter chats are virtual meet ups and genuine relationships can form from them, leading to increased Twitter followers, re-tweets and collaborations with other bloggers.

Guest Posts: Guest posting on someone else's blog puts you and your content in front of someone else's audience. And if they have a big audience, that's a lot of new eyes on you! Most guest post opportunities give you the chance to include a short bio and link to your blog and one or two links to your other content within your guest post. Some blogs will even pay you for guest posting!

You need to look for guest posting opportunities on blogs that attract your ideal audience (either with the subject matter or the type of person). Choose blogs that have a similar brand aesthetic and talk to their audience in a similar way to you. You want their audience to 'click' with your content and voice so well they just HAVE to visit your blog!

Approaching Influencers: An Influencer in your niche promoting your blog is obviously going to be a massive traffic boost. Influencers have huge social followings and most importantly, they are trusted to be a highly valuable source of information. In other words, if someone considered to an influencer in your niche shares one of your posts, people will automatically assume it's worth reading and that you are the bees knees just because they shared it!

Create Awesome Content: Do you know what I like to see on a blog? Yes, that's right; Content.

It doesn't matter how many page views you get, if your content is badly written, badly organised, or there's just not a lot of it because all those people visiting are just going to go 'eurgh' and go and find another blog to look at!

Before you even start getting serious about increasing your traffic - make sure your blog is worth visiting! Make sure it is attractive to look at, that it's obvious what your blog is about, it's easy to find information, your categories are clearly labelled and your blog posts have a clear purpose, are easy to read and free from spelling, grammar and factual mistakes.

Step 12. Grow your Email List

Growing an email list and regularly emailing your subscribers is a brilliant way of connecting with, and ultimately selling to, the members of your audience that are really into you and your blog.

How to start your list

The first step to starting your email list is to sign up for an email service that can collect, organise and email your list. I recommend Mailerlite. Your first 1000 subscribers are free and features like automation that you normally have to pay for are included on the the free plan.

How to get subscribers

When you've got your email service set up, it's time to get subscribers. To encourage people to join your list...

  • Make sure you share your email sign up form in a wide variety of places on your blog
  • Communicate the benefits of signing up. Tell your audience what extras they'll get that they won't get just from reading your blog
  • Provide a freebie in exchange for joining your list
  • Host a subscriber-only giveaway
  • Create a free subscriber-only challenge

What should you email your list?

When you've got some people on your list, it's time to send them some emails. Email them as often as you think is appropriate but be regular about it, so your subscribers get used to hearing from you.

Here are some ideas of what to email your list (obviously keep it relevant to your niche!)

  • A summary of your latest blog post
  • Personal reasons why you wrote your last post
  • Behind the scenes / sneak peeks at what you're working on
  • Share extra special resources your audience will like
  • Exclusive content; eg: downloads, printables, checklists or cheat sheets
  • ‘Real life’ Failures and successes
  • Special tips or discoveries

In this post I share my favourite incentives for getting people to subscribe to your list and then become return customers: Freebie, Bonus and Discount Ideas to wow your Audience and keep them coming back for more

Step 13: Create Long Term, Strategic, Blogging Goals

Now you're all set up and starting to get Blog Traffic and Grow your Email List, it's time to start thinking long-term. You need a long-term, detailed, set of goals and an Action Plan to keep you motivated and drive your Blog forwards.

How to Set Blogging Goals

I expect you've heard of smart goals.

And while I still think that goals need to be smart to be successful I've discovered that for goals to drive real mind blowing success they have to be more than just SMART!

Before we dive into what your goals need to be above and beyond smart; here's a quick reminder of what SMART stands for. And why SMART goals are still essential.

  • 'S' is for Specific: So you know exactly what you're aiming to do, how you're gonna do it, and when it's going to be done
  • 'M' is for Measurable: Your goal needs a number. Numbers let you see exactly if all the work you're doing is getting the results you want it to.
  • 'A' is for Attainable: Are you ever going to achieve your goal if you carry on the way you are?
  • 'R' is for Relevant: Are you working towards a goal that's going to grow your blog or business in the long term?
  • 'T' is for Timescale: Because you need a deadline!

But the trouble with smart goals is they're all about the practicalities. They're the sort of goals that your boss at your 9-5 gives you. You know exactly what needs to be done, how and when and because your boss is there to keep you 'motivated', it doesn't matter that you're as enthusiastic about it as you are about visiting the Dentist.

But when you're working for yourself you need to be the boss. Your goals have to be meaningful enough that you continue to work towards them even when everything is going horribly wrong!

You don't need SMART Business goals. You need SMARTER goals!

Smarter goals have two extras included that take your practical, dull-day-job type goals to leap-out-of-bed-in-the-morning goals!

'E' is for Energising: Your goals have to get you excited! A goal that doesn't excite you isn't going to motivate you. When you're setting your goals the best ones make you feel all tingly with excitement that you're bold enough to believe you can actually do that!

As your own boss you need to believe in your goals. You started your own business for a reason. You chose your particular business model for a reason. Goals that align with those reasons, with your ‘why’, will get you excited to get started. And excited to keep moving forward and trying new things when the first thing you tried didn't work so well.

'R' is for Rewarding:

Rewarding goals are goals that are worth working towards. They are goals that you are proud to tell everybody about. They are goals that are more than sales figures and client numbers and blog traffic.

They are goals that mean you can live a life you only ever dreamed of, a life you’re barely even brave enough to admit out loud that you want.

Now you've set your Blogging Goals, read this post to find out How to Create an Action Plan that will get you Remarkable Results


Time to Take Action! Now you're ready to go on this amazing Blogging Experience, it's time to just dive in. You can read so much information, watch so many webinars, take classes, complete challenges.... it all helps. But the best, and most authentic, way to learn is by Trial and Error.


Get Started Right with The Blog Creation Initiative Course...

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GET YOUR BLOG STARTED IN LESS THAN 7 DAYS WITH THE FREE BLOG CREATION COURSE


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