How to use Pinterest to attract Introverts to your Blog
I never think of Pinterest as social media (more like the most excellent, beautiful Search Engine!). Mainly because there's not a lot of chat involved. Which I why I like it so much! I'm not unsociable as such (well ok, maybe a bit!) - but if you want to talk to me about something I'm interested in, you'll have a hard time shutting me up. I'm just the classic introvert that doesn't do well with small talk!
<< Why Pinterest is the perfect social media for Introverts >>
1. An abundance of Information
Amongst the common personality traits of introverts you will find the desire for research (which does sometimes cause a delay getting a project off the ground) and the need to know absolutely everything there is to know on a particular subject!
2. Excellent search facility
Pinterest is perfect for you on an information finding mission because of its excellent search capabilities. And when you've found what you're looking for, you can follow a board, rather than having to follow a person or business (as you would on other social media) so keeping your feed focused on what you're truly interested in.
3. Focus on subjects not people
Which is brilliant! You don't need to wade through the latest viral video, photos of cats (though I do like cats!) and the current reality TV discussions to find the information you're looking for. And it's got photographs and decent length descriptions (yes, Twitter I'm complaining about you here!) so there's no surprises (in theory anyway) when you click through to read a blog or web page.
So what I'm really saying is, Pinterest is the best social media to grab the attention of introverts. Here's why you want to and how to do it well.
<< Why do you want to attract introverts to your website or blog >>
1. Introverts are focused!
An introvert on a mission is a sight to behold. Think World Domination and then some! If you can attract an introvert to your blog and provide us with quality content on a particular subject, we will stay and read all of your blog posts (all in one night! - don't act like you haven't done it!), sign up to your newsletter and follow you on social media to make sure we don't miss anything new.
2. Introverts are loyal advocates
While we don't shout loudly, we like to share with other like minded people. So your stuff won't be shared willy-nilly with everyone we know, it will be shared with those that share the same (slightly obsessive) fascination for the subject, so getting you another loyal fan.
3. Introverts like to create lasting relationships
If a connection is made (through a blog, social media, email newsletter etc) it will likely remain for the long haul. Which means if we're looking for the product or service you provide and we feel like we know you a bit, it's you we're going to buy from or hire (regardless of things like price and timescales) and, as long as we're happy with what you provided first time round, we'll become regular repeat customers.
The connection is what's important, not the superficial stuff.
So you're convinced now aren't you? next thing...
Share this post and help another Introvert today!
<< How do you attract the attention of Introverts on Pinterest? >>
Before you get started reading this section, download your Free Pinterest Profile Audit Checklist. (<< just click that link, or the image below) Keep it handy for auditing your account or setting up new boards.
1. Make your board titles descriptive
Your board titles need to accurately describe the type of content you're pinning to them. If they're too vague, we won't bother checking out what's actually on them (I think this is the same for anyone actually, not just introverts). Put the important key words at the beginning of the description, so people on mobiles can see the important information.
2. Keep your boards on topic
Most people will come across your boards through a search (for something specific) or as a recommendation from Pinterest (because it fits with a subject they're interested in). If I've followed your board and then unrelated (or even only vaguely related) stuff starts appearing in my feed, I'll unfollow it. As an example, if you have a 'jewellery business' board, keep it to the business side of things, put the inspiration and tutorials on boards of their own.
3. Use great photos
Some introverts (like me) may come across a bit cold - hearted and clinical (we're not, we're just not good at expressing emotion) but we still like pretty. And the perfectionist side of our personalities says, 'if you can't be bothered finding/making a decent image, how much effort went into writing the post?' Put detailed post titles on your images to encourage us to click too.
4. Write detailed and concise pin descriptions
Use your pin description to tell us what your pin is about. You don't need to include the whole blog post (yes I have seen this!) just a couple of sentences with the main focus of the post and what we're going to learn from it.
And make sure you accurately describe your blog post. For instance, this post started out as 'why Pinterest is social media for unsociable people introverts', but evolved into 'how to attract introverts to your blog using Pinterest', so the title and description changed too.
5. Make sure the link goes where it's meant to!
There is nothing more annoying on Pinterest than finding a really fascinating sounding blog post only for it to link to a whole blog and not the correct post, a 404 error, or even worse - spam!
When you re-pin, please take the extra minute to click through and check it points to the correct (and original) content source. As well as keeping your impatient introverted followers following you, it also shows you take an interest in pinning quality pins and don't just randomly re-pin.
PS. These tips work great for attracting anyone on Pinterest, not just introverts. And implementing them will help with your SEO as well!
If you are interested in finding out more about your personality type, take a look at the Myers and Briggs website. If you already know you are an introvert, the Conscious Introvert Success blog is great for help with thriving in business as an introvert.
Not ready to take action just yet? Pin this blog post for later!
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