The Super Straightforward Guide to WordPress for New Bloggers

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If you've been thinking about starting a blog for longer than 5 minutes you'll have probably heard of WordPress! If you've read the answers to the question, 'What platform should I use for building my Blog?' you'll have definitely seen WordPress mentioned!

WordPress is the blogging industry norm. There are apparently 76.5 million blogs currently using WordPress! (Source)

If you want total, complete control over your blog content, site design and functionality, then WordPress is the solution for you. This post will introduce to the basics, explain some of the weird terms and tell you what you need to get started with WordPress!


If you've already decided WordPress is for you, join us in the Free Blog Creation Initiative Course for Step-by-Step Lessons on Starting your own Blog...

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(If you want a platform that is easy to use, maintenance free, with beautiful templates and e-commerce solutions included, you might like Squarespace, which is what I used for this site. I wrote a Step-by-Step tutorial here on Getting Started on Squarespace) 

What is wordpress?

(This post contains affiliate links, which means I receive a small commission, at no extra cost to you, if you make a purchase from the merchants I recommend)

WordPress is a content management system and publishing platform. It is the software that allows you to add blog posts, pages, images and other content to your blog without needing to be a Web developer.

WordPress is open source software, meaning it's built and updated by a team of hundreds of community volunteers. And it's free to use! To use it you simply head to WordPress.org and download and install it on your domain with your hosting provider. Or you use a Website Host like SiteGround who have 1-click Installation! When you see bloggers talking about 'self-hosted' or 'dot org' WordPress, this is what they mean.

The software is also used at WordPress.com where it is available if you want a free, hosted blog. This is what bloggers mean when they talk about the 'dot com' version of WordPress. There is no downloading and installing required which may initially sound like an excellent idea! Keep reading to find out why it's not! 

Don't worry if this all sounds a bit confusing - keep reading and I'll explain it!

But first something you really really need to know about WordPress... 

The differences between WordPress.org & WordPress.com

WordPress.org

Pricing

  • Wordpress Software: Free
  • Domain name: From £7.31 (approx. $10.60) / yr (example pricing from Namecheap for a .com extension)
  • Web Hosting: From £3.30 (approx. $4.70) / mo (example pricing from SiteGround
  • Themes: Free or Premium Themes (Angie Makes designs Beautiful, Feminie Blogging Themes for around $70)
  • Premium plugins (optional): Prices vary

Ease of use

You have to install WordPress and your blog theme and do your own maintenance, including updates and back ups. However, if you get WordPress hosting from a host like SiteGround, you get automatic updates and a one click 'installation wizard' to get you started. It honestly is very simple! 

You don't need to know HTML for writing your blog posts but it does help and it helps to know CSS for making changes to your theme.

Customisation options

Unlimited! Huge choice of themes and hundreds of designers and developers that can create a totally custom site for you. The only limits are your imagination (and maybe your budget unless you're a Web developer or designer!)

Functionality

Whatever you want your blog to do, there's a plug-in (or several!) that can help you do it.

Control

You have total control. Your site is yours and you can do whatever you want with it or on it. (As long as you keep it legal of course!) On the flip side this means it is entirely possible for you to break your blog. And if you do break it, it's up to you to fix it!

Monetisation options

Again, the only limit is your imagination! You can run ads, include affiliate links, write sponsored posts, add an e-commerce plugin and sell products or services, it really is up to you. There are no Terms of Service to abide by. As long as you keep it legal, you can monetise your blog any way you want to!

Support

There is no universal 'WordPress support' and as I just said, if you break your blog, you have to fix it. BUT, there are 76.5 million blogs using WordPress so there will be someone available who can help you! A search of Google, YouTube or asking in a Blogging Facebook group should answer any WordPress related questions you have.

WordPress.com

Pricing

  • Free BUT that only includes a .wordpress.com domain,  3GB of space and basic design customisation and WordPress can place their choice of ads on your site.
  • Premium Plan $8.25 / mo: Gets you advanced design customisation including CSS editing, 13GB of storage, your own choice of domain, Email & Live Chat Support and no WordPress selected ads. And you'd need to pay extra for a premium theme
  • Business Plan $24.92 / mo: As the Premium Plan plus e-commerce capabilities, unlimited storage, Google Analytics and access to the Premium Themes.

Ease of use

Hosting, security & backups are all included. Just create an account and you can have a blog up and running within minutes. You can toggle between HTML & WYSIWYG editor when writing blog posts.

Customisation

Very limited to no customisation with free package depending on the settings on your chosen theme. Even with the premium plan with design customisation included, you can only use the themes available from Wordpress.com.

Functionality

Functionality is limited to what is made available by the plug-ins and widgets included on WordPress.com. You can't install your own choices of plug-ins.

Control

When you sign up for a WordPress.com account you accept their Terms of Service. If WordPress decide you are in violation of their Terms of Service, they can shut down your blog and remove your account. In their User Guidelines they list what they deem inappropriate content but also say interpretations are up to them.

Monetisation

A free WordPress.com blog allows you to write sponsored posts and use affiliate links. You can't use AdSense unless you are a WordPress VIP User, though WordPress do their own version called WordAds which you can apply for. Banner advertising isn't allowed. For more information on affiliates, advertising and sponsored sites read the Policies and Safety information.

Support

Support forums available on all all plans and 24/7 email and live chat support with Premium & Business Plans.

So after reading that, you now know why the self hosted, WordPress.org version of WordPress is the option you need to go for. 

What you need to start with WordPress.org

Your Blog Domain

Your domain is your blog address (the www. bit.) The .com or .co.uk etc is called the extension. There is a wide variety of extensions available and it's up to you if you go for a dot com or something different. The only thing I will say is most people will automatically assume a Web address has a dot com extension. And if the dot com for your domain isn't available, do you want to have the same business name as the person with the dot com extension?

You buy your domain from a domain name registrar, such as GoDaddy or Namecheap. Prices vary but, as an example, you can buy a .co.uk domain from Namecheap for £5.18 for a year, or a .com for £7.31

When you decide what to name your blog, check your domain is available before you make your final decision!

Your Blog Hosting

Your hosting is your blog's home on the Internet. It is where your blog and all the files associated with it are stored. A hosting provider will have different packages available depending on how much storage space you need and the amount of traffic your site gets.

Hosting providers like SiteGround offer specific WordPress hosting, with features like 1-click WordPress Installation and a free WordPress template & Installation. Their packages vary in price from £2.75 per month to £9.75 per month (excluding VAT). And I speak from experience when I say their support is super quick and newbie-blogger friendly!

 

Web Hosting

 

Plugins

Basically anything and everything you might want to do or have on your blog you can do with a plugin. You get Plugins for security things such as fighting spam and automatic back ups, marketing such as pop-ups or share buttons and functionality like e-commerce and membership sites.

Take a look at this blog post by Allyssa Barnes for 25 Super Useful WordPress Plugins

Your Blog Theme

Your theme is what controls what your blog looks like. There are millions of different themes available for self hosted wordpress sites, from free themes right up to a fully customised one designed just for you. Your choice of theme basically comes down to what you want your blog to look like.

If you're looking for something super simple to use, and fully customisable, without any coding, you'll like the Divi Theme and Page Builder!

Divi WordPress Theme

There are some handy things to remember when making your decision.

Tips on choosing a theme

Make sure your Blog Theme is Mobile responsive

Your blog has to be mobile responsive! 44% of my blog visitors visit from a mobile device. A mobile responsive design automatically recognises that your blog reader is on their mobile or tablet and your blog layout changes automatically to better suit their device.

And, Google prioritises search results from mobile friendly sites if users are searching from a mobile device. 

Ask for recommendations

Do you love the way someone's blog looks? Ask them what theme they're using. They might be happy to share. Ask in Facebook blogging groups for recommendations. You'll also find out where not to buy one from!

Read the Reviews

If you've found a theme you love but you can't find anyone with personal experience using it, read the reviews. See if there's any negative ones that mention recurring issues or bugs.

Check what level of Support is provided

Buy a theme from a provider that offers support and instructions for installing and after sales support in case anything goes wrong! Some may even install it for you at extra cost. Check to see what is included with your theme and if you have to pay a yearly fee to keep access to theme upgrades and updates.

The next step....

Time to Take Action! Seriously! What are you waiting for? Head over to SiteGround and Get Started!


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