How to Use Tailwind to Pin 100+ Pins per day without Losing your Mind! (or spending all day on Pinterest)
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Today I am really excited to have Cath from This Mama Learns guest posting on the Blog! She has written a really thorough post (including a Video!) all about the benefits of using Tailwind and how to keep your Tailwind* queue full so you can pin over 100 pins per day (impressive huh!) without going completely insane or spending your whole life on Pinterest!
Have you been using Tailwind but your queue keeps running empty? Or maybe you’re still on the fence about getting a Pinterest scheduling tool because you’re not quite sure if you’ll get your money’s worth out of it?
Look no further, this guide is for you.
I’m going to lay out all the hacks and tricks I learned going from a Pinterest newbie to seasoned pro, pinning 130+ pins per day and spending less than two hours a week on scheduling.
(PS. I talk about Tailwind in this post, but a lot of the ideas I’m using can easily be applied to other schedulers.)
If you’re still new to Pinterest, make sure to check out The Complete Guide to Growing Your Blog with Pinterest.
Let’s talk about scheduling
I’m a bootstrapper. I get it. Investing in yet another tool after you’ve already paid for hosting, a domain name and an email auto-responder isn’t really on your list of priorities. Those $10 a month fees really add up.
Now, you might be able to get away with using free schedulers for Facebook and Twitter but when it comes to Pinterest, there’s no substitute for Tailwind*.
Why is scheduling the bomb?
More profile activity = more repins + more traffic. And, the simplest, easiest way to do that is with a scheduler, like Tailwind or even BoardBooster.
Here’s a picture of what happened to my pin impressions when I started pinning consistently with Tailwind:
Absolutely key to this growth has been keeping my Tailwind queue full. There’s no point in having a scheduler if you’re just going to let it run empty.
Batch it up
The fastest way to fill your queue is by batching. All these methods work best when used with batching (however, you can use them in your own way if you like.)
What do I mean by batching?
Basically, you decide on a board you are going to fill and then ONLY queue pins that would suit that board. Then you go into the scheduler and click “Add Board to All” button for the particular board. Once you’ve filled your queue make sure you use the “Shuffle” function so Tailwind doesn’t pin out in batches.
This is much, much quicker than queuing up a random mix and then having to categorize each pin one by one. Trust me. I’ve tried that.
5 Simple Ways to Fill Your queue
Here’s five of my favourite ways to fill your Tailwind queue. If you’re finding it hard to follow, scroll down to the short video I’ve made to actually show you what I do.
1. Smart feed
This is probably the most popular way to fill your queue. You rely on the Pinterest Smart feed to suggest pins for you and add them to your queue from there.
Pros – you’ll be pinning material that has been recently added or repinned so there’s a chance it might go viral.
Cons – this method is the least efficient. The Smart feed isn’t perfect so you may have some unrelated content surfacing in your feed that you need to weed through.
2. Using the search function
A better method is to use the search function to bring up targeted pins. For instance, if I want to fill my blogging tips queue, I can search for blogging tips and queue what it returns.
Pros – what comes up will be what Pinterest considers most relevant for the search terms you use. This can help boost your board SEO.
Cons – more efficient than the previous method, but it will bring up lots of duplicates and irrelevant pins. Also, the more niche you go, the harder is to find relevant pins this way.
3. Group boards
One of my favourite ways to queue up is from group boards. I’m part of around 30 group boards, so there’s plenty of content to choose from.
Pros – repinning from the board is great for the board and also meets the repinning requirement some group boards have.
Cons – group boards tend to contain a mix of different topics (for instance, blogging, social media, email marketing and productivity are usually all mixed in together), so it requires a bit more time to sort through and queue pins one topic at a time.
4. Show your blogger friends some love
This is my favourite way to fill my queue. It’s also the quickest, easiest and has the added bonus of showing your friends some love and giving them a boost.
What I do is visit my favourite bloggers and queue content from their boards. Generally, I like to dip into their board for their own blog and pick up a handful of their content.
If you want to make things even easier for yourself, you can queue up content from their other boards, like their Social Media Tips or Blogging Tips boards.
I recommend visiting several bloggers in one session and then using the ‘Shuffle’ function to get a good mix of content (rather than blocks of pins from one person, then the next.)
Pros – your friends, or bloggers you admire get additional exposure (who knows, one of their pins might go crazy viral) and you fill your queue with quality content in a super quick way.
Cons – If you pin from your blog friends ‘best of – blog name’ board, it’s likely that their pins won’t be conveniently about one topic only so you will need to spend a little bit of time sorting through their pins.
5. Pin your own content. Again.
Where are you pinning your own content to? Just one board? Just a couple of your own boards? What about group boards?
Tailwind has a super cool feature called ‘Board Lists’ and another cool feature called ‘Interval’.
I have all my group boards set up in a list. When I pin one of my own pins, I set it up to pin to all my group boards. Then I add an interval of about a day, so each day, my pin goes out to a new board at the optimal time.
Are you a visual learner? Here’s a quick video showing you exactly how I find pins in each of the five ways above.
How to fill your queue lightning fast - Bonus Tip!
Did you know that you can add multiple boards to a pin? For example: I might schedule a blog income report pin to my Blogging Tips, Blogging for Money and my Blog Income and Traffic boards.
So, my one pin is now being pinned three times to three different boards.
Combining this method with batching will fill your queue lightning fast.
How long does all this take?
In a recent post, I shared my weekly schedule which includes two, one hour sessions a week to fill my Tailwind queue. Depending on which method I use, it usually doesn’t take two hours.
You might have some questions…
Here are the top questions about scheduler use, and my answers.
1. What about duplicate content? Yes, I’m pinning duplicate content. There doesn’t seem to be a penalty for doing so.
2. Do you delete pins that have no repins? No. I don’t delete pins from my boards. It’s been reported that pins occasionally catch on weeks after they are first pinned.
3. Do you check each pin before queuing? When I first started I did, but I don’t have time for that now. Tailwind has a built in function that stops suspicious pins from being pinned and holds them for you to review.
4. What if I don’t have that many pins of my own content? Why not make several different pins for each blog post? Go crazy – try different styles and headlines.
5. What about the 80/20 ratio? I honestly ignore this with Pinterest. As I build up my blog with more blog posts (or different pin styles) and join more group boards, I will naturally be pinning more of my own stuff.
Wrapping it up
So there you have it. Pinterest is a fantastic platform for bloggers to build their audience and it’s so easy to put on autopilot with scheduling.
Once you’ve invested in a scheduling tool, you want to get your money’s worth out of it so make sure you use batching and keep your queue filled a few days in advance.
Get your Free Tailwind Trial with Cath's Tailwind affiliate link
I’d love to hear your tips on how you schedule your pins! Share your best tips below, or if you’ve got a question – ask away!
Cath Oneissy is a freelance writer and blogger for hire at This Mama Learns. She helps budding mompreneurs get started and turn their blog into their business. Want to learn how to get your first 1K Pinterest subscribers, fast? Get the guide you need to make it happen right here (it’s free!) And don’t forget to connect with Cath on Twitter and Pinterest.